CLIENT SPOTLIGHT - SANTA CRUZ BICYCLES

Santa Cruz Bicycles × Apparel Graphics
Casual Apparel for a Brand Built on the Trail—Since 2011

‍Built for the Trail. Designed for Everyday.
‍Since 2011, Apparel Graphics has had the privilege of working alongside Santa Cruz Bicycles—a company known for pushing the limits of bike design and cultivating a loyal following of riders around the world. While their bikes conquer rugged terrain, our focus has been outfitting their brand for the everyday—creating casual apparel that reflects the same authenticity their riders bring to the trail.

‍A Partnership Rooted in Trust and Shared Values
‍Over more than a decade of collaboration, our relationship with Santa Cruz has grown far beyond a standard vendor-client connection. It's a trusted partnership built on mutual respect, creative alignment, and a shared appreciation for the outdoors and the tight-knit cycling community. We've had the honor of helping them bring their brand to life through laid-back, wearable apparel that speaks to who they are—on and off the bike.

‍Elevating Everyday Apparel with Purposeful Details
‍Santa Cruz Bicycles understands that their fans don’t just ride bikes—they are loyal to the brand and lifestyle. That’s why we focus on delivering premium casual wear that’s ready for post-ride hangouts, local trail days, or weekend getaways. With every garment, we aim to bring comfort, durability, and design to the forefront.

‍Our Role in Their Brand Story:

Product Development
From concept to final stitch, we collaborate to design apparel that captures the Santa Cruz vibe.

Product Sourcing
Soft-hand fabrics and reliable blanks that wear well and reflect the brand’s premium feel.

Screen Printing & Embroidery
Clean execution of bold logos and subtle details—whether it’s a tee or a hoodie.

Printed & Woven Labels, Neck Tags, and Patches
Custom finishing touches that make every piece feel retail-ready and rider-approved.

Hang Tags & Custom Packaging
Thoughtful presentation that adds value and enhances the unboxing experience.

Driven by a Shared Love for the Outdoors
‍Whether it’s pedaling through the redwoods or catching a coastal breeze, both our teams share a deep love for being outside. That connection to nature—and to the people who live for the ride—informs everything we create. We’re proud to help Santa Cruz Bicycles extend their identity beyond the frame and onto the backs of riders everywhere.

‍Thank you, Santa Cruz Bicycles, for more than a decade of collaboration, creativity, and friendship. Here’s to continuing the ride—together.