Inspired by the Outdoors, Crafted with Intention
Founded by artist and outdoor enthusiast Rae Lang, Woosah Outfitters is more than a clothing brand—it’s a way of life grounded in nature, mindfulness, and art. Born in Grand Rapids, Michigan, Woosah blends hand-drawn woodcut artwork with a laid-back, outdoor-inspired aesthetic, encouraging people to slow down, breathe deep, and connect with the world around them.
Since 2021, Apparel Graphics has been honored to help bring the Woosah vision to life through thoughtfully sourced, custom-decorated apparel and retail-ready finishing.
A Natural Fit: Purpose Meets Process
From day one, our partnership has been rooted in shared values—creativity, sustainability, and craftsmanship. Just like Woosah’s designs, our approach to production is intentional and detail-driven, supporting small-batch quality and ethical sourcing.
Ink Formulation as Art
Woosah’s designs are known for their rich, layered color palettes and detailed, hand-drawn artwork—a visual language that requires precision to translate onto fabric. Our team takes meticulous care in color matching each ink formulation, while working with water base inks, to ensure their logos and illustrations are reproduced with the highest fidelity. Whether we’re mixing five colors or fourteen, every hue is dialed in by hand, checked under multiple light sources, and tested on actual fabric to match the original design intent.
It’s not just printing—it’s a collaboration in craft.
What We Provide
- Water Base Screen Printing
Eco-conscious inks with buttery-soft feel and vibrant, breathable prints that honor Woosah’s organic look. - Product Sourcing
Comfortable, ethically manufactured blanks and natural colors selected to complement their designs. - Neck Tag Labels & Hang Tags
Subtle, branded elements that enhance the customer experience.
From Partnership to Friendship
Over the years, working with Woosah Outfitters has become more than a creative collaboration—it’s turned into a genuine friendship. We’re proud to partner with such kind, talented people who are hyped on life and passionate about doing what they love. Their energy is contagious, their values inspiring, and their brand a true reflection of who they are.
More Than a Brand—A Movement
Woosah Outfitters invites its community to embrace the outdoors and cultivate inner calm. We’re proud to support that mission by creating apparel that feels as good as it looks—both in design and impact.
Thank you, Woosah Outfitters, for trusting us to help bring your art into the world. We’re proud to be part of your journey.
There's so much to love about working with Apparel Graphics, the awesome people, the quality of their prints, the attention to detail and the ease that comes with working together just to name a few. As a grassroots brand, finding a company that prioritizes our smaller orders just as much as the big brands means the world. Keep up the good work guys! Rae L. - Owner, Artist and Bird Nerd
Want to bring your brand to life with the same attention to detail?
Let’s create something intentional—together. Contact Apparel Graphics today.
